"Blackpink" on the Peak of Popularity of K-Pop Girlband

Senin, 07 Jan 2019 09:13 WIB

SURABAYAPAGI.com - Blackpink was named the most popular K-pop women’s group in January, followed by Twice and Red Velvet. The list is given by the Korea Brand Reputation Center. This center analyzes more than 135 million pieces of big data about women’s groups from 4 December 2018 to 5 January. They also checked the reputation of girlband brands in the categories of participation, media, communication and community. As reported by the Korean Herald, Sunday (6/1), brand reputation measures the level of positive and negative perceptions, interest in the media, and the level of attention and communication among the public. The reputation of the Blackpink brand jumped 113.11 percent from December after one of its members Jennie released her first solo album. "Solo" was released on November 12 last year. Then Blackpink’s link analysis shows words including "love", "happy", and "cute". While the analysis of the keywords includes "Jennie", "dating", and "EXO". Although, there are concerns over the group’s reputation after confirmation that Jennie is Kai EXO’s lover, Blackpink continues to lead throughout the month. Blackpink has a score of 16,799,350 points compared to Twice which is ranked second with 14,771,906 points. The reputation of the Twice brand is among the top three for almost every month in 2018. Nine people are barely resting because they released four megahit albums in a year. Sales of Twice recorded a record of almost one million and dominated the local and global music charts with each of the main songs from their albums in 2018. The songs included "What is Love", "Dance the Night Away", and "Yes or Yes". In addition to JYP Entertainmentini’s care group, which includes the top five are Red Velvet, IZ * ONE, and Mamamoo. rk

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